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Featured in 9 News, Today Extra, Koshies Business, ABC Mornings, Sky

Telstra Business Women's Awards NSW Finalist 2016

Featured in 9 News, Today Extra, Koshies Business, ABC Mornings, Sky

Be toxin-free

Natural skin care, makeup, organic beauty & health store

We do all the ingredient checking for you, so you can easily shop all the very best natural skin care, health, wellbeing and beauty products right here in the one place. We offer free shipping*, free naturopath advice and an awesome loyalty club.

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Why Shop With Us?

  • We really ARE toxin-free
    Being a vegan or ethical store doesn't mean they're toxin-free. We are not entirely vegan, but we do have the largest range of toxin-free vegan products.
  • We don't contradict ourselves
    Unlike other stores who have added cruelty free products to their existing range, we only stock cruelty free!
  • You are our investors
    We are ASX listed and 100% Australian operated - our investors and advisors are our customers.
  • We are transparent
    We display all your reviews (both negative and positive) on our service and the products we stock.
  • We are the bandwagon
    While everyone is now jumping onto the toxin-free bandwagon, we are driving it!
  • Backed by Awards & Recognition
    Winning awards is not a priority over our commitment to customer service and ingredients, but we have been proudly awarded by the retail industry.

It's what we won't stock that makes us different

Over 1.5 million orders despatched

"I love the being able to read all the product reviews before I buy and LOVE, LOVE the rewards program."

Latest Reviews

78,685 customer reviews

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30 minutes ago
Luk Lip Nourish - Rose Lime

“Nice and natural”

Natural and soft but more like a balm and I think it’s expensive considering it needs reapplication

Written by Deb on 19 June 2018

30 minutes ago
100% Pure Black Tea Long Lasting Liquid Eyeliner

“It stays”

I like that it stays there once dried but it’s a bit tricky to apply as compared to pencils , I need for practice may be🙂

Written by Bec on 19 June 2018

30 minutes ago
100% Pure Green Tea Fibre Brow Builder - Medium Brown


It gives a dramatic filling effect to my brows and it has become my everyday essential!

Written by S khan on 19 June 2018

30 minutes ago
Eco Minerals Double Ended Brush


I like this brush

Written by Dee on 19 June 2018

30 minutes ago
100% Pure Lip Glaze - Rhubarb

“Love it”

In love with this product , it instantly gives me a fresh look and I don’t put too much either. The other great thing is that it stays!

Written by S khan on 19 June 2018

30 minutes ago
100% Pure Kelp & Mint Volumising Shampoo

“It’s ok”

I was expecting too much for this shampoo but it’s not bad either.

Written by Fil on 19 June 2018

Living Toxin-free

What skin type are you?

Save time & Money with these ready made skincare regimes by our NL naturopath.

Switching to natural beauty and bodycare

And yes there are even perfumes! When you're all done and smelling fab
stay up to date on the latest health trends and recipes in our blog.

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