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Australia’s Home of Toxin-Free Shopping

All Cruelty Free
83,637 product reviews
No "Fake Natural"
Awesome Loyalty Program
Full Naturopathy Service

Featured in 9 News, Today Extra, Koshies Business, ABC Mornings, Sky

Telstra Business Women's Awards NSW Finalist 2016

Be toxin-free

Natural skin care, makeup, organic beauty & health store

We do all the ingredient checking for you, so you can easily shop all the very best natural skin care, health, wellbeing and beauty products right here in the one place. We offer free shipping*, free naturopath advice and an awesome loyalty club.

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Why Shop With Us?

We really ARE toxin-free
Being a vegan or ethical store doesn't mean they're toxin-free. We are not entirely vegan, but we do have the largest range of toxin-free vegan products.
We don't contradict ourselves
Unlike other stores who have added cruelty free products to their existing range, we only stock cruelty free!
You are our investors
We are ASX listed and 100% Australian operated - our investors and advisors are our customers.
We are transparent
We display all your reviews (both negative and positive) on our service and the products we stock.
We are the bandwagon
While everyone is now jumping onto the toxin-free bandwagon, we are driving it!
Backed by Awards & Recognition
Winning awards is not a priority over our commitment to customer service and ingredients, but we have been proudly awarded by the retail industry.

It's what we won't stock that makes us different

Over 1.5 million orders despatched

4.9 1K+ Facebook reviews

"I love the being able to read all the product reviews before I buy and LOVE, LOVE the rewards program."

Latest Reviews

83,637 customer reviews

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10 minutes ago
Life Basics Cacay Oil

“Love this oil”

I have always been a rosehip user but found the cacay oil not as greasy but still very hydrating. Love that I can use it on my cuticles, elbows anywhere that needs a little extra hydrating without the oily feeling. Great under makeup as well. The only disappointing thing is the dropper once opened it won't close properly and I am onto my second bottle, so cannot take it away with me. Hopefully this can be looked into and sorted.

Written by Tracey on 21 August 2018

45 minutes ago
100% Pure Multi-Vitamin + Antioxidants Ultra Riche PM Treatment

“Love this product”

Love this night time moisturiser. Has taken me a while to find a nourishing, hydrating moisturiser well I finally found one. Yes it is a little pricey but you only need a small amount and it is so worth it. Onto my third bottle and still not disappointed. Usually in winter I have to find something more hydrating but this is stil perfectly hydrating and I am 48! Try it you won't be disappointed and it does smell devine and it is lovely and thick.

Written by Tracey on 21 August 2018

2 hours ago
Weleda Skin Food

“Winter Skin”

Love this for patches of dry winter skin. Yes it is thick but a little goes a long way and is so nourishing for your skin.

Written by Kylie on 21 August 2018

2 hours ago
Lariese - Exhilarating Organic Shower And Hand Gel

“love this”

Received in the Deluxe box and love it. The smell is amazingly fresh and it leaves my skin so soft. My teen girls are wanting to shower in my shower just to use it! Would order more.

Written by Kylie on 21 August 2018

10 hours ago
No Pong All-Natural Anti-Odourant - ORIGINAL

“Finally”

Something that keeps me feeling fresh and dry all day. Honestly can’t believe it. I had got used to the sticky smell of old supermarket deodorant mixed with my BO... no pong is able to withstand my most stressful days, gym exams etc. without feeling gross at all. Honestly this is a game changer for me!!

Written by Vanessa on 20 August 2018