Natural skin care, makeup, organic beauty & health store

We do all the ingredient checking for you, so you can easily shop all the very best natural skin care, health, wellbeing and beauty products right here in the one place. We offer free shipping*, free naturopath advice and an awesome loyalty club.

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Why Shop With Us?

We really ARE toxin-free
Being a vegan or ethical store doesn't mean they're toxin-free. We are not entirely vegan, but we do have the largest range of toxin-free vegan products.
We don't contradict ourselves
Unlike other stores who have added cruelty free products to their existing range, we only stock cruelty free!
You are our investors
We are ASX listed and 100% Australian operated - our investors and advisors are our customers.
We are transparent
We display all your reviews (both negative and positive) on our service and the products we stock.
We are the bandwagon
While everyone is now jumping onto the toxin-free bandwagon, we are driving it!
Backed by Awards & Recognition
Winning awards is not a priority over our commitment to customer service and ingredients, but we have been proudly awarded by the retail industry.

It's what we won't stock that makes us different

Over 1.5 million orders despatched

4.9 1K+ Facebook reviews

"I love the being able to read all the product reviews before I buy and LOVE, LOVE the rewards program."

Latest Reviews

92,791 customer reviews

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45 minutes ago
Andalou Naturals Brightening Vitamin C BB Beauty Balm - Sheer Tint SPF 30

“Very happy”

I have oily, fair skin. I find this product a tiny bit greasy but a little bit of powder over the top fixes that problem. Goes on a bit white but once absorbed I find the tint a nice colour. I like the smell, it’s not too overpowering. I love that it’s spf 30. Will buy again.

Written by Adriana on 10 December 2018

54 minutes ago
Pollen Botanicals 7 Wonders Hair Oil

“Nourishing”

I found this oil to be too heavy for my fine hair. I used with my shampoo/conditioner as per instructions and rinsed thoroughly however my hair had that weighted down greasy vibe to it afterwards. A bit miffed, I decided to use the oil on my dry feet. It absorbed easily, didn't cause any high speed foot wedgies wearing thongs afterwards, and actually left lasting hydration to my skin which is great! Will purchase bigger bottle for foot use only.

Written by Brenni on 10 December 2018

2 hours ago
PATCH Organic Strips - Activated Charcoal

“No more irritation!”

My youngest son's skin is extremely irritated by the adhesive on regular bandaids. His skin would itch to the point of driving him nuts and once removed his skin where the band-aid sat would be red raw & lumpy for at least a week post removal. 😳 Thankfully, these organic charcoal babies are virtually the opposite in every way!! They stay on, cause no irritation whatsoever and they're black! (Which Mr8 thinks is awesome).

Written by Brenni on 10 December 2018

2 hours ago
Lavera Butterfly Effect Mascara