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Australia’s Home of Toxin-Free Shopping^™

All Cruelty Free
103,042 product reviews
No "Fake Natural"
Awesome Loyalty Program
FREE Naturopathy Service

Featured in 9 News, Today Extra, Koshies Business, ABC Mornings, Sky

Telstra Business Women's Awards NSW Finalist 2016

Fight for toxin-free with Nourished Life

Natural skin care, makeup, organic beauty & health store

We do all the ingredient checking for you, so you can easily shop all the very best natural skin care, health, wellbeing and beauty products right here in the one place. We offer free shipping*, free naturopath advice and an awesome loyalty club.

What's new?

Irene chats with Carla Oates, The Beauty Chef

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Why Shop With Us?

Over 2.5 million orders despatched
Across Australia and around the world.
Over 100,000 product reviews
Don't just believe us, get the lowdown from other customers!
We really ARE toxin-free
Being a vegan or ethical store doesn't mean they're toxin-free. We are not entirely vegan, but we do have the largest range of toxin-free vegan products.
We don't contradict ourselves
Unlike other stores who have added cruelty free products to their existing range, we only stock cruelty free!
You are our investors
We are ASX listed and 100% Australian operated - our investors and advisors are our customers.
We are transparent
We display all your reviews (both negative and positive) on our service and the products we stock.
We are the bandwagon
While everyone is now jumping onto the toxin-free bandwagon, we are driving it!
Backed by Awards & Recognition
Winning awards is not a priority over our commitment to customer service and ingredients, but we have been proudly awarded by the retail industry.

It's what we won't stock that makes us different

4.8 1.5K Facebook reviews

"I love the being able to read all the product reviews before I buy and LOVE, LOVE the rewards program."

Latest Reviews

103,042 customer reviews

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45 minutes ago
Acure Brilliantly Brightening™ Facial Scrub

“Perfect in every way”

Smells lovely & exfoliates beautifully. Easy to use & not too messy or oily like some exfoliating products I've tried. A little goes a very long way which combined with the low price point makes this excellent value for money. Highly recommend!

Written by Jill on 21 March 2019

47 minutes ago
Lariese Euphoria Argan Roll On Organic Deodorant

“Non staining & nice fragrance”

This is the only natural deodorant I've tried so far that keeps odour at bay & does not stain my clothes. It does go on wet but a cool blast with the hair dryer fixes that if I'm in a hurry. I use this product straight after my shower & then reapply before I leave the house & after a workout. Fragrance is fresh & long lasting. I Love the convenience of the roll on too!

Written by Jill on 21 March 2019

49 minutes ago
Lariese - Energise Organic Foaming Facial Cleanser

“Nice Facial Cleanser”

Leaves my skin very soft and clean!

Written by Tatiana on 21 March 2019

51 minutes ago
100% Pure Lip & Cheek Tint - Pink Grapefruit

“Pleasant surprise”

I got this as a free gift in a 100% Pure promotion. I didn’t think I would use it but it is my every day go to now as a blush and lip tint. If you blot it on your lips and reapply it stains them and lasts ages. On the cheeks it gives a nice pick glow

Written by Amy on 21 March 2019