The impact of oxidative stress
Free radicals are produced in the body and environment in normal quantities. Oxidative stress occurs when an imbalance of free radicals and the antioxidant activity required to lessen the chain reaction leads to cellular damage.While free radical damage bubbles silently under the skin's surface for many years before it becomes visible, it will eventually present as premature ageing, dehydrated skin, redness, sensitivity and irritation.
Reducing blue light exposure, wearing sunscreen and avoiding pollution are all practical steps we can take to reduce exposure to free radicals. But strengthening the skin and building antioxidant protection is the critical step needed to counteract environmental damage to the skin and overall health.
Introducing Bg Anti-Pollution Defence Serum
Bg Anti-Pollution Defence Serum is a revolutionary active product researched, designed and developed by our partners, Biologi.
The skin is the first line of defence against the impact of harmful environmental toxins. Biologi's ethos of repairing, protecting and nourishing the skin is at the core of every product development and Bg Anti-Pollution Defence Serum is no different. The world-first extract of strawberry gum leaf has been specifically chosen because of its uncompromising ability to strengthen the skin's barrier, build antioxidant protection and nourish and protect the cells. Everything the skin needs to protect the body from the environmental impact we simply can't avoid.
Active ingredients
Vitamin C
As the world's only provider of stable, active, plant vitamin C, the plant nutrient brightens the skin, builds antioxidant protection and helps to promote collagen production. The nutrients work together to reduce the visible signs of ageing and balance complexion to enhance the overall glow.
Salicylic acid
In a first for Biologi, the essential skincare acid helps regulate oil flow, keep the complexion clear and calm irritation to reduce redness and lessen the impact of sun and environmental damage.
B group vitamins
Harnessing the skin-loving power of B3, B5, B2, and B6, the B vitamin chain works in synergy to reduce redness, increase optimal hydration, regulate oil flow and keep the complexion clear. We love B vitamins for the potent power designed to encourage healing and reduce the redness that can lead to ongoing sensitisation and chronic skin conditions.
Protocatechuic acid, phenolic acids, flavonoids
If you haven't heard us loud and clear yet, the skin NEEDS antioxidants!
Harnessing a powerful combination of phenolic acids and flavonoids, the active nutrients work in synergy to provide a superior level of antioxidant protection unavailable in any other product. The unique combination of acids is a cellular favourite that works hard on every cell to strengthen the skin's barrier, reduce the impact of the environment and reduce redness leading to glowing skin.
How to use Bg Anti-Pollution Defence Serum
Bg Anti-Pollution Defence Serum can fit easily into any restorative skincare routine.
● Use in the morning:
● Cleanse with Biologi's Bc Refresh Cleanser and pat the skin dry
● Apply two pumps of Bg Defence Anti-Pollution Serum to the face, neck and decolletage with fingertips and lightly massage over the skin
● Once the serum has been absorbed, apply SPF and makeup
Use in the morning:
● Cleanse with Biologi's Bc Refresh Cleanser and pat the skin dry
● Apply two pumps of Bg Defence Anti-Pollution Serum to the face, neck and decolletage with fingertips and lightly massage over the skin
● Apply Br Organic Rosehip Oil for extra nourishment as required
While extra measures can be taken to minimise the impact of the environment on the skin, plant nutrients are now available to strengthen and protect the skin from the inside out for longer lasting and more noticeable results.
●Disclaimer: Bg Anti-Pollution Defence Serum is an excellent source of antioxidants but is no replacement for sun protection. We recommend applying a broad-spectrum sunscreen daily to protect against harmful UVA and UVB rays.
