Despite using organic and sustainable gardening practices on their property for many years, Malcolm and Melanie Rands knew they were still being exposed to toxic chemicals through the products they were using. Being smack bang in the centre of an eco-village in New Zealand, the eco-friendly started developing products that would work just as well as mainstream brands. And that was way back in 1993.
Sourcing healthier ingredients with no toxic or unnecessary chemicals, ecostore hit the market with a range of laundry products that quickly amassed a loyal following thanks to their 'health first' philosophy. Then in 1995, the Rands family moved to Auckland to set up their first retail store in Freemans Bay.
With business booming, ecostore products were launched in New Zealand supermarkets in 2002, followed by ecostore Australia in 2004 and the United States in 2009, following a 2005 expansion into household cleaners, body care and baby care - including the vegan ecostore baby moisturiser and ecostore baby laundry range.
Backed by a wealth of scientific research and innovation, ecostore sets itself apart by the safest health, environmental and efficacy standards. They're even working hard to introduce more recyclable packaging, using post-consumer recycled materials across their entire lineup of natural cleaning products, including ecostore laundry powder and ecostore dishwasher powder. Even the labels use a water-based adhesive, making them the only metal-free, plastic trigger spray that is fully recyclable.
Ecostore is also the only manufacturer in Australasia with Diamond Enviro-mark, ISO14001 and carboNZero certifications. These certifications guarantee that its products are made with the utmost respect and care for our environment.
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Ecostore has advised us that it is committed to using certified sustainable palm oil and palm oil derivatives whenever these are used as ingredients in its products. It is also keeping an eye on developments for alternatives such as oil derived from algae.