This Ethique Tone It Down Purple Solid Shampoo is specially created for blonde, silver and platinum hair shades and is designed to add body and shine to hair as it keeps yellow, brassy tones at bay.
Formulated with Cocoa Seed Butter, Babassu Seed Oil, Jasmine Oil and Beetroot Extract, it is recommended to use this nourishing shampoo bar as your regular shampoo for best results. Each Ethique Tone It Down Purple Solid Shampoo bar is equivalent to 1 litre of liquid shampoo.
Designed to be used in conjunction with Ethique Tone It Down - Purple Solid Conditioner
Made in NZ. Certified Carbon Neutral company. 100% biodegradable. Compostable packaging. Certified Palm oil-free. Certified Cruelty-free, Certified Vegan.
Sodium Cocoyl Isethionate, Sodium Cocoyl Glycinate, Stearic Acid, Mica, Cocoyl Methyl Glucamide, Theobroma Cacao (Cocoa) Seed Butter, Lactic Acid, Orbignya Oleifera (Babassu) Seed Oil, Betaine, Brassica Alcohol, Glycerine, Guar Hydroxypropyltrimonium Chloride, Fragrance^, Jasminum Officinale (Jasmine) Oil, Beta Vulgaris (Beetroot) Extract, Benzyl Benzoate*, Benzyl Alcohol*, Linalool*, Eugenol*
*Component of essential oils
All ingredients are derived from non-palm sources such as rice bran or coconut oils.
Use every time you wash your hair. Thoroughly wet your hair. Slide the bar from root to tip 3-4 times. Put the bar down and work the shampoo into the hair and scalp. Rinse.
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vitamins, fatty acids and phytosterols,