KeepCup was born in 2009 by a brother and sister in Melbourne who realised from their time in the cafe business just how much waste was produced by disposable cups. Examining all the possibilities, they came up with their own attractive, reusable cups, which are now sold in over 65 countries around the world.
The final design of KeepCups was only reached after a great deal of deliberation and research. The purpose, materials and end-of-life disposal of the cups were all vital considerations as, for people to make the effort to switch over from disposable cups, KeepCups had to be fit for purpose for both coffee-drinkers and baristas in busy cafés, and be a truly sustainable alternative. All KeepCup components are detachable and replaceable, which is a significantly more energy-efficient option than replacing the entire product.
KeepCup is committed to local manufacture and reducing its environmental footprint. Components are made in Australia and the UK for local markets, and assembly and packaging are done in Australian, US and UK hubs to reduce the need for and impact of long-distance transportation. KeepCup says, "We think of ourselves as a campaign supported by a product, where the best reusable is the one you use. A movement happens when people talk to one another, when ideas spread within the community and, most of all, when peer support leads people to do what they always knew was the right thing."