100% Pure is a line of certified natural skin care, organic makeup, hair care and body products. These beautiful vibrant cosmetics are coloured with fruit and vegetable pigments, and their skin care products are rich in nourishing vitamins, minerals and antioxidants. Made in California and Certified Cruelty-free by PETA and Leaping Bunny, 100% Pure products are packaged in post recycled plastic/glass and printed with biodegradable soy ink, and their offices are run on solar energy. We love their Coffee Bean Caffeine Eye Cream which not only brightens dark circles, and helps to reduce puffiness, it also targets fine lines & wrinkles!

This brand sources all its palm oil from Brazil, not the orangutan habitats of SE Asia. Their supplier is the only palm oil producer to have signed the RAN Sustainable Palm Oil Pledge, and grows its palm trees using organic methods on degraded ranch lands, not freshly cleared primary forest.